IZEA (NASDAQ: IZEA) Defied Critics And Naysayers As It Helped Pioneer Influencer Marketing In 2004 Heres What It Sees Next In The Industrys Evolution
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By James Blacker, Benzinga
The 21st century has witnessed the rise of influencer marketing as a vital tool for brands seeking to boost their online visibility and reach new audiences. It has evolved from a niche strategy into a multi-billion-dollar industry that shapes consumer behavior worldwide. And its showing no signs of slowing down, with a projected CAGR of 31.78% over 2024-2029 that would bring the market size to $94.21 billion as businesses of all sizes leverage the advantages it provides.
In a nutshell, influencers are individuals who have a significant social media presence and a dedicated follower base and, therefore, have the power to affect purchasing habits by posting content on platforms such as Instagram, YouTube or TikTok. While traditional advertising usin...